We built Be-in.ru as a fashion-focused portal that combines editorial content, a city guide to stores, and a large-scale product catalog for apparel, footwear, and accessories.
The Be-in.ru project set out to help users find the right items across different styles and price ranges while keeping fashion content, store discovery, and shopping journeys inside one ecosystem.
Our task was to create a service for finding stores and clothing, and to connect that experience with a unified path into major online shops.
The platform needed to bring together several roles at once: media, city shopping guide, brand catalog, and entry point into online purchases.
That meant structuring a large amount of fashion data so users could quickly move from inspiration and discovery to specific items and partner stores.
We developed a recommendation-driven platform with data on more than 6,000 stores across 200 cities in Russia and 50 cities in the CIS. The stores section combined reviews, addresses, phone numbers, opening hours, current collections, sample products, and editorial context for brands and shopping locations.
The product catalog grew into a large inventory with more than 5,000,000 live items and weekly updates of around 15,000 new products. Users could browse menswear, womenswear, childrenswear, footwear, accessories, cosmetics, and home categories, save items in a few clicks, and continue checkout on the retailer side.
We also implemented supporting pages for the project story, delivery and returns, payment information, and FAQ so the service felt complete and trustworthy beyond the catalog itself.
