Project overview
The goal was to modernize the online store, improve catalog navigation, and make content management easier for the team.
We focused on visual quality, product presentation, and a cleaner purchase journey for premium goods.
E-commerce redesign for Kadun
A redesign and platform refresh for a premium online store focused on collectible chess, backgammon, and board games.
Challenge
The previous interface no longer matched the quality of the product range and made navigation harder than it should be.
The business also needed a more flexible content model for catalog and editorial updates.
What we built
We redesigned the storefront, refreshed the visual system, and structured the backend workflows around a more maintainable CMS setup.
That created a better balance between brand presentation, day-to-day content operations, and store performance.
Results
- A more premium and readable customer experience.
- Simpler product and content management for the internal team.
- A more scalable foundation for future catalog growth.
Technology stack
- Python / Django
- Wagtail CMS
- Catalog management
- Search and filtering
- CI/CD delivery
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