Development of e-commerce projects on Next.js, Python/Django and Wagtail

E-commerce on Next.js, Node.js, Python/Django & Wagtail

Custom online stores on Next.js, Node.js, Python/Django and Wagtail

We design and build modern e-commerce solutions using a flexible stack: Next.js on the frontend, Python/Django on the backend and Wagtail or Node.js/Payload as a headless CMS when it fits the task. This gives fast page rendering, SEO-friendly architecture, and a comfortable editing experience for your content team.

Complete brief About us

Over the years, we have built strong and reliable relationships with numerous clients.

High performance and a stack ready for growth

Next.js rendering and SEO-friendly architecture

We use server-side rendering (SSR), static generation (SSG) and smart caching in Next.js. The storefront communicates with Python/Django APIs and headless CMS (Wagtail or Payload), which keeps pages fast and stable even with complex filters and catalog logic.

Python/Django, Wagtail and Payload for business logic

Django handles core business logic: orders, payments, integrations, personal accounts. Wagtail or Payload act as flexible content layers with a convenient admin UI, workflows and roles. This allows marketing and content teams to work independently from developers.

Scalable infrastructure and background processing

We design the platform so it can grow with your traffic: tuned database (e.g. PostgreSQL), background jobs on Celery/Redis or Node workers, caching for heavy pages and APIs. As a result, the store stays responsive during promo campaigns and seasonal spikes in sales.

Integration with inventory and CRM systems

To keep products, stock levels and orders in sync, we configure two-way integrations with your back-office systems:

1C: Enterprise
MoySklad (cloud-based inventory and warehouse management)
Bitrix24 (CRM and sales management)

Synchronization via API (REST/SOAP) with webhooks and background jobs

Automatic catalog updates

When products or prices change in 1C or MoySklad, the catalog in your online store is updated within seconds.

Stock and status synchronization

Incoming and outgoing stock movements are instantly reflected in the store, preventing overselling and negative balances.

Automatic order export

Each online order is automatically created in your CRM/1C with full details: items, customer contacts, payment and delivery information.

Payment gateway and acquiring integration

We integrate reliable payment gateways to ensure fast and secure payments:

Sberbank acquiring, T-Bank, Alfa-Bank (REST APIs and quick onboarding)
Installment and BNPL providers (T-Bank installments, Dolami and other popular services)

How we implement payments

Instant payment confirmation

After a successful transaction, the order status is updated automatically and the customer receives an email/SMS notification.

3D Secure and fraud prevention

We use 3D Secure and built-in anti-fraud mechanisms of the acquiring banks to reduce risks of fraud and chargebacks.

Convenient cart and checkout flow

Interactive cart on Next.js

Customers see all details in real time: product images, prices, discounts, availability and delivery cost.

Instant shipping and tax calculation

By integrating shipping carriers (CDEK, DPD, Boxberry and others), we show the final cost of delivery directly at checkout.

Responsive UI and cross-browser support

The cart and checkout work consistently across devices and browsers, supporting large catalogs and high load during promo campaigns.

Customer account with order history and profile management

Full-featured customer area

Registered customers can view all their orders, save delivery addresses, manage subscriptions and their cart.

Order history

A detailed list of orders (date, items, total, status) with an option to repeat a previous order in one click.

Notifications and email campaigns

Automated emails about order status updates, personalized offers and promotional campaigns based on customer preferences.

Secure password recovery

Password reset flows via e-mail or SMS with proper protection from brute-force and abuse.

Site search powered by Elasticsearch

We use Elasticsearch to make product search fast and relevant:

Instant “search as you type”

Suggestions appear as soon as a user starts typing: products, categories and brands.

Advanced filtering

Filter by price, availability, rating and attributes (color, size, weight and more).

Semantic search

Morphology support for Russian and English languages, so users find the right products even with different word forms and synonyms.

Sorting and ranking

Flexible ranking by discounts, popularity, new arrivals or brand priorities, according to your business rules.

Why work with us

Full-stack engineering expertise

We understand the entire stack end-to-end: frontend (Next.js), backend (Node.js) or (Python/Django) and infrastructure. This allows us to build seamless solutions with minimal latency and predictable behaviour under load.

Reliability and high availability

We run load tests, configure redundancy and distribute resources so that your store survives peak traffic without downtime and critical performance drops. Setup Grafana.

Flexible architecture and scaling

The platform is designed for horizontal scaling from day one (Docker, Kubernetes, AWS/GCP), so you can grow traffic and functionality without hitting technical limits.

Focused on conversion

We apply proven UX patterns for product pages, cart and customer account: fewer steps, clear statuses and a great mobile experience — all to convert more visitors into buyers.

Improve existing product?

Kick off a new idea, improve your current product, or place an order — we’ll guide you to launch.

Order development

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Site security and SSL encryption

We configure HTTPS, valid certificates, HSTS and basic security hardening to keep customer data safe in transit.

Uptime and health monitoring

We use both standard monitoring tools and our own solutions to track errors, response time and uptime of your site 24/7.

Performance optimisation

We optimise code, images and scripts, configure caching and tune the server so that pages load as fast as possible under real traffic.

Mobile-friendly and lightweight experience

We build responsive layouts and mobile-friendly pages. Using the RESS approach (Responsive Design + Server-side), mobile users get a lighter, faster version of the site at the same URL.

Selected projects